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Poverty Bay is also known as Tūranganui-a-Kiwa, which means “the great standing place of Kiwa”. It is the largest bay on New Zealand’s North Island, which stretches from Young Nick’s Head to Tuaheni Point. Poverty Bay lies between the East Cape and the Mahia Peninsula. North and south, the district consists of hills, and a circle of hills bounds the interior. The climate resembles Hawke’s Bay and Nelson but is warm in all seasons. Rain is more equally distributed than in Napier.
The population of Poverty Bay in 1867 consisted of about 500 Maoris and 150 Europeans of all ages. The three main tribal groups that now reside in Poverty Bay and claim Tangata-Whenua status are Te Aitanga a Mahaki, Rongowhakaata, and Ngai Tamanuhiri. Poverty Bay is an area of flat, fertile land on a flood plain crossed by three rivers that enter the sea at two points, on opposite sides of the bay.
Turanganui, the village capital, is situated at the bottom of a deep bay, from which the district derives its English appellation, on the south bank of the Waimataha river.
Turanganui, known as of Gisborne was well known in its early years. It was a small town in 1868 which consisted of the European population numbered to one hundred and fifty and the Maoris in the district were about five hundred in number.
The name for this bay was given from a priest called Kiwa and a captain called Paoa. Over the years, there has been a debate among the people to replace Poverty Bay with its original name Tūranganui-a-Kiwa, which is creating differences in opinions amongst the community.