Switzerland, a land celebrated for its majestic Alpine scenery and delectable culinary creations, offers you a plenty of experiences that linger long after trip has ended. These experiences may include buying some tangible gifts or reminders. Souvenir in Switzerland are more than mere trinkets. You can explore the vibrant Marktplatz in Bern, Bürkliplatz Flea Market in Zurich, Lucerne Market, and various seasonal markets held throughout the country to discover truly authentic Swiss keepsakes.
Here's a guide to 15 wonderful souvenirs you can find in Switzerland
1. Swiss Chocolates
Indulge in the world-renowned creamy and rich flavors of Swiss chocolate from famous makers like Lindt and Toblerone, or some local chocolate factories. It's a classic and delicious treat to share or enjoy yourself. You can buy them at supermarkets, chocolate boutiques in most cities, and even chocolate factory stores. Approximate price varies greatly depending on brand and size, from a few CHF for a bar to upwards of 20+ CHF for gift boxes.
2. Swiss Army Knife
A symbol of Swiss precision and utility, Swiss knife is a versatile tool and practical for everyday tasks and outdoor adventures. It's a lasting reminder of Swiss craftsmanship. It can be bought at several department stores, souvenir shops, Victorinox and Wenger stores. It's price ranges from around 20 CHF for a basic model to over 100 CHF for feature-rich knives.
3. Swiss Watch
Renowned for their precision and quality, Swiss watches from brands like Rolex and Omega are a luxurious and timeless souvenir, often seen as an investment. You can buy these from luxury boutiques on Bahnhofstrasse in Zurich, Rue du Rhône in Geneva, and other high-end retailers. These can range from a few hundred CHF for entry-level Swiss brands to thousands or even millions for luxury names.
4. Swiss Cowbell
A traditional symbol of Swiss rural life, these bells come in various sizes and make unique decorative pieces with a distinctive sound. These can be found everywhere in souvenir shops and local markets. Mini versions as keyrings are also widely available. They are usually priced from around 10 CHF for small decorative bells to 50+ CHF for larger, more ornate ones.
5. St Bernard Plush
Representing the iconic mountain rescue dogs of the Swiss Alps, a St Bernard plush is a memorable and adorable souvenir in Switzerland. These can be bought from souvenir shops, especially in mountain regions. Average price range from 15-40 CHF depending on size.
6. Swiss Snow Globe
A charming decorative item featuring miniature Swiss scenes or landmarks, perfect as a year-round reminder of your trip or as a festive decoration. They are mostly available widely in spuvenir shops across country. The average price range for these usually fall from 10-30 CHF depending on size and detail.
7. Swiss Cheese
Experience the authentic flavors of Switzerland with its famous cheeses like Gruyère and Emmental. Gruyère's rich flavor and Emmental's distinct holes represent Switzerland's cheesemaking heritage. You can buy them from local cheese markets, supermarkets, and traditional dairy farms for an average price of around 20-40 CHF per kilogram, depending on the type and quality.
8. Swiss Fondue Set
A traditional fondue set often includes a ceramic pot (caquelon), burner, forks, and sometimes even the cheese blend recipe and is a fun way to share a taste of Swiss culture with friends and family. You can buy them from department stores, kitchenware shops, souvenir shops, and some local markets. Prices ranges from 40 CHF for a basic set to over 100 CHF for more elaborate or higher-quality options.
9. Swiss Wine
Discover the often-overlooked but high-quality wines of Switzerland. Regions like Valais, Vaud, and Ticino produce unique and delicious Chasselas, Pinot Noir, and Merlot varieties. These are avialble for sale at local wine shops, supermarkets with a good selection, and directly from vineyards (if visiting wine regions). Their prices range from 15 CHF to 40+ CHF per bottle, depending on the region and vintage.
10. Swiss Textiles
Switzerland is known for its high-quality textiles, including beautiful linens, delicate lace, and intricate embroidery. Consider purchasing tablecloths, napkins, handkerchiefs, or even traditional clothing elements as elegant and lasting souvenirs. You can explore specialty textile shops, local markets, and some department stores for buying these and price varies greatly depending on the item and material, from 10 CHF for a small embroidered piece to hundreds for larger linens.
11. Swiss Keychains, Magnets & Mugs
A classic and affordable souvenir, Swiss keychains come in countless designs featuring iconic symbols like the Swiss flag, edelweiss flowers, cows, Swiss Army knives, and more. Similar to these magnets and mugs are equally popular among tourists. They are easy to carry and take up less space in your luggage. These are easily found in souvenir shops, tourist information centers, and even some supermarkets and can be bought for under 10 CHF.
12. Swiss Flag or Pin
A simple yet iconic symbol of Switzerland, perfect for pinning on a bag or jacket as a reminder of your travels. These can be bought from various souvenir shops and tourist information centers at an average price of a few CHF for a pin, slightly more for a flag.
13. Boccalino Jug (from Ticino)
A unique souvenir specifically from the Ticino region, these traditional ceramic or pottery jugs are used for serving local beverages like wine. You can explore shops in the Ticino region and local markets to buy them. These can be bought from 15-40 CHF depending on size and material.
14. Swiss Music Box
These intricate music boxes, often made in Sainte-Croix, feature beautiful melodies and delicate mechanisms, making them a unique and charming gift. Available at souvenir shops and specialty stores in tourist areas, they are usually priced from around 30 CHF for smaller, simpler boxes to hundreds of CHF for elaborate, handcrafted ones.
15. Swiss Coins
Swiss currency features distinct and attractive designs. Collecting a few coins of different denominations can be a unique and lightweight souvenir. They often depict Swiss national symbols and cultural figures. While you'll receive them as change during your trip, you can also ask for specific denominations at banks or currency exchange offices if you're looking for uncirculated ones. Some souvenir shops might also sell curated sets. You might pay a small premium for uncirculated versions or curated sets.
Where to Find Your Perfect Souvenirs in Switzerland
- Zurich's Bahnhofstrasse is world-famous shopping street and a your go-to for high-end souvenirs like luxury watches and fine jewelry. Old Town (Altstadt) is where you can wander through its narrow, winding streets to find artisanal shops and specialty boutiques offering unique handcrafted items and local crafts.
- In Geneva, Rue du Rhône is lined with high-end boutiques and watch stores, and is perfect for acquiring a prestigious Swiss timepiece. Keep an eye out for local flea markets where you might discover vintage items, antiques, and other one-of-a-kind souvenirs.
- Lucerne's Old Town is a fantastic place to find traditional Swiss souvenirs such as cuckoo clocks, cowbells, and Swiss Army knives. Chapel Bridge Area in the city is an iconic landmark and is surrounded by shops catering to tourists, offering a variety of souvenirs.
- In Interlaken, Höheweg is the main street, filled with souvenir shops offering a wide range of items, from Swiss watches and chocolates to local handicrafts and outdoor gear.
- Old Town in Basel is famous for unique souvenirs and high-quality Swiss products. Spalenberg Area is also known for its art galleries, antique shops, and designer boutiques and offers a more curated selection of goods.
Shopping for souvenirs in Switzerland is an integral part of the travel experience. These keepsakes not only serve as reminders of your incredible journey but also offer a glimpse into Swiss culture, craftsmanship, and culinary traditions. From the luxurious to the practical, there's a perfect Swiss souvenir waiting to be discovered in the charming shops and markets across the country. Happy souvenir hunting!
