The Three Beauties are are iconic rock formations known for their unique 'hood' shapes, consisting of two large and one small formation, symbolizing a family. They are situated on the Ürgüp-Nevşehir highway, just 5 km from the center of Ürgüp and can be seen from the road itself. They are among the most photographed spots in Cappadocia, particularly stunning at sunset against the backdrop of Mount Erciyes.
The Three Beauties are located in a region known for its volcanic terrain, where wind and water erosion over centuries have sculpted these unique formations. Unlike other fairy chimneys in Cappadocia, these have a distinctive funnel shape, formed by the dual erosion processes. The Three Beauties are steeped in local legends. Tour guides often share these legends associated with the formations, adding a mystical element to the visit.