Boulevard Manado is the city's most happening area. This attraction initially had only street-side eateries and cafés lining the beach but over the years has become a commercial zone with a considerable number of shopping malls, showrooms, hotels, etc.
Boulevard Manado is where the locals come for retail therapy, entertainment and leisure activities. But, out of these, the food situation is what attracts most of them. Due to the variety of exotic dishes to taste, Boulevard Manado is the best place for foodies, and might also just be an excellent place for restaurant hopping too.