Majestic forts and beautiful palaces, rolling sand dunes and hot air balloons, stories of hauntings and equally scary experiences, coupled with the warmth of the locals make up this exquisite treat called Rajasthan! One of the most beautiful and diverse states in the country, it sure has something for every visitor who comes here.
With Indian Tourism reinventing itself state-by-state, there are a few gems that always top your must visit list – one of them being Rajasthan! Titled “Jaane Kya Dikh Jaaye”, the campaign of Rajasthan Tourism, which follows in the baby steps of Madhya Pradesh and Gujarat Tourism Campaigns, consists of some beautiful ideas and stunning visuals of the desert state of India. Rajasthan gets almost 1.5 million foreign tourists every year and these numbers are expected to double with the launch of this multi crore campaign by 2020. Ogilvy’s beautiful campaign manages to communicate just the essence of this marvellous state – Rajasthan is how you see it!
An amazing background score and 6 stories later, find yourself falling in love with the Golden State of India!
Rajasthan Tourism Campaign
Go Ahead and enjoy the videos – And the extravaganza that is Rajasthan!
Unveiling of the Campaign -
Sandcastles are the best, always. You can create anything in sand, and the impression is timeless. Watch how Rajasthan Tourism unveiled its intuitive logo!
Aryasthan -
Arya’s Rajasthan is a land of warm people with friendly smiles, who turn out be be the best hosts he’s ever met!
Where - The Sand Dunes of Jaisalmer
Meerasthan -
An exuberant face, a slight smile that turns into oodles of joy and balloons lining the sky, a Rajasthan of colors is Meera’s Rajasthan.
Where - Hot Air Balloon Festival, Pushkar, Rajasthan
Huansthan -
A majestic fort with no end in sight, Huan remains captivated as she stares across the breadths of the great fort. This gigantic fortification is Huan’s Rajasthan – A Rajasthan of monumental size!
Where - Kumbhalgarh Fort
Binoysthan -
Spooky tales, dead princesses, chills and tremors. Or is the haunting all in the head? Find out what Binoy’s Rajasthan looks like!
Where - Kuldhara Village, 15 Kms from Jaisalmer
Janesthan -
Climbing over hills and rocks and crevices, a whole lot of exploration to gaze into infinity! Find out what Jane’s Rajasthan looks like!
Where - Garadia Mahadev Temple, Kota